
A Austrália é o país com marca mais forte no mundo,em termos de destino turístico, pelo terceiro ano consecutivo, segundo a pesquisa global Country Brand Index 2008, conduzida pela Future Brand.
África, Ásia e Oriente Médio cresceram significativamente como destinos turísticos, nos segmentos tours apenas para mulheres, tours para diferentes gerações e tours religiosos.
A pesquisa acaba de ser apresentada no evento World Travel Market, em Londres.
O Canadá, sexto colocado, em 2007, pulou para o segundo lugar, este ano.
O Brasil aparece apenas uma vez na pesquisa, entre os países onde a 'vida noturna' é boa.
O mercado do turismo movimentará US$ 5.9 trilhões em 2008, empregando 238 milhões de pessoas.
2008 CBI Top Country Brands1. Australia
2. Canada
3. United States
4. Italy
5. Switzerland
6. France
7. New Zealand
8. United Kingdom
9. Japan
10. Sweden
A CBI entrevista cerca de 2.700 pessoas, que viajam a negócios ou lazer.
Veja a pesquisa completa aqui.Espie os melhores em diferentes categorias:
Best Country Brand Ideal for BusinessUnited States, Germany, United Kingdom, France, Italy
Best Country Brand to Extend a Business Trip
Australia, New Zealand, Scotland, Japan, Ireland
Best Country Brand for Art & Culture
Italy, France, Egypt, Japan, Greece
Best Country Brand for Authenticity
New Zealand, Japan, Thailand, India, Egypt
Best Country Brand for Beach
Maldives, Tahiti, Bahamas, Dominican Republic, Australia
Best Country Brand for
Families Canada, Spain, Denmark, Australia, New Zealand
Best Country Brand for History
Egypt, Italy, France, Greece, Israel
Best Country Brand for Resort & Lodging Options
United Arab Emirates, United States, Maldives, Australia, Switzerland
Best Country Brand for Natural Beauty
New Zealand, Maldives, Switzerland, Norway, Australia
Best Country Brand for Nightlife
Japan, Brazil, Spain, Thailand, United States
Best Country Brand for Fine Dining
Italy, France, Japan, Singapore, Switzerland
Best Country Brand for Outdoor Activities & Sports
Australia, New Zealand, Canada, Belize, Switzerland
Best Country Brand for Rest & Relaxation
Maldives, Tahiti, New Zealand, Fiji, Bahamas
Best Country Brand for Safety
Norway, Switzerland, New Zealand, Sweden, Denmark
Best Country Brand for Shopping
United States, United Arab Emirates, Singapore, Thailand, Japan
Best Country Brand for Value for Money
Thailand, India, Mexico, Czech Republic, Poland
Best Country Brand You Would Most Like to Live In
Australia, New Zealand, Canada, Switzerland, Scotland
Best Country Brand for Ease of Travel
Netherlands, Spain, Canada, Switzerland, Germany
Best Country Brand for Standard of Living
Sweden, Norway, Denmark, Australia, Switzerland
Best Country Brand for Political Freedom
Netherlands, New Zealand, Sweden, Denmark, Norway
Best Country Brand for Advanced Technology
Japan, United States, United Kingdom, Sweden, Germany
Best Country Brand for Quality Products
Japan, United States, Germany, France, Italy
Best Country Brand for Most Impressive Last Year
China, United Arab Emirates, Australia, New Zealand, Japan
Fonte:
CCSP